Well mostly the answer is yes. The ranking depends on the quality of content and links you have in your website. There is a better chance that Google is going to notice your site and list it in the search, in case someone is looking for some products or business related to your site. PageRank is not only about the quality it is actually a link analysis algorithm that will total how many times other sites are linked with a given page.
Ok now you may think, is it important to have a good PageRank? Yes they are to some extent but you don’t have to worry much about them because in case you tend to concentrate much on the PageRank, you may start lose on the quality of your website and other important areas as well. PageRank generally does not consider the content or the site age which forms an important part of the SEO campaign. At times you may notice that even though the page ranking is low your site may still appear in the Google search, this is because Google considers other things as well, such as the quality of the links and how those links are related to the desired keywords. So if your site is not ranked well then don’t bother much about unless you have focused on the quality of content and the links.
How does the page ranking influence the SEO? When we consider SEO, there are a few things which the PageRank does not consider, always remember high PageRank doesn’t mean they are highly sought after sites, updated and fresh relevant content will not improve the PageRank instantly. But good authoritative links may always improve your PageRank. The various links, both outbound and inbound from quality relevant sites will definitely have a good impact on your PageRank. You sure need to focus on the PageRank but do concentrate on the content as well.
You can also make your site trustworthy with a TrustRank algorithm, this will ensure Google that your site can be sought after in case of related searches. This is similar to the PageRank but with a slight improvisation, TrustRank is created by linking your page with a trusted page and this can be the beginning of earning Google’s trust. This will ensure Google that your site is no other spam and can be one of their trusted sites.
To conclude with start building trust into your site by tagging your site with links of high quality and famous sites. You can join various directories, blogs and also write articles. You can also join various online communities, advertise on various social networking sites to gain higher exposure and build a name for your site. Generally TrustRank is considered higher than the PageRank, so I am sure if you work on it, your PageRank would also improve.
